Back-to-school season is basically the Super Bowl of parenting logistics. Between supply lists, new shoes, and getting your kid back on a decent sleep schedule, there’s a lot to juggle. But one thing that always makes my list? A good backpack. The right backpack can make a big difference, not just in your child’s daily comfort, but also in how organized (and let’s face it, how excited) they are to go back to school. Whether you’re looking for something budget-friendly, durable, trendy, or like in my case, all of the above, I’ve rounded up the 7 best places for deals to shop kids backpacks this year.
And yes, these options work for every age, from kindergarten cuties to too cool for school tweens.
Let’s start!
1. Amazon
Why I love it:
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Huge variety (seriously, thousands)
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Fast shipping (especially with Prime)
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Tons of reviews and often actual pictures to help you decide
Amazon has backpacks in every color, theme, and price point imaginable, from character-driven picks for the little ones to sleek, tech-ready options for older kids. I also love their curated “Back to School” storefronts, which make shopping by grade or theme a breeze. Check them out HERE
➡️ Tip: Filter by “Amazon’s Choice” and “4 stars & up” to avoid the cheap duds.
2. Pottery Barn Kids
Why we love it:
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High-quality, long-lasting
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Super cute designs that kids love
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Personalization available
If you want something that can go the distance—and maybe even be passed down to a sibling—Pottery Barn Kids is worth the investment. They’re pricier, but the quality is excellent. Plus, the ability to add your child’s name is a nice touch (and helps avoid locker mix-ups). Check them out HERE
➡️ Best for: Kids who are rough on their stuff or want a themed backpack (dinosaurs, ballerinas, outer space—it’s all here).
3. Target
Why we love it:
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Affordable prices
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Trendy designs
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One-stop shop for all school needs
Target always comes through during back-to-school season. Their backpacks usually fall in the $15–$30 range, and they offer a great mix of function and fun. You can also grab matching lunchboxes and pencil cases while you’re at it. Check them out HERE
➡️ Tip: Check out the Cat & Jack line for little kids and Embark or Wild Fable for tweens and teens.
4. Walmart
Why we love it:
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Budget-friendly (many under $20)
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Licensed characters galore
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In-store pickup & fast delivery options
Walmart’s selection of kids’ backpacks is surprisingly good, especially if your child is into characters like Spider-Man, Frozen, or Bluey. And for families watching their budget, it’s one of the best places to get everything you need without spending a fortune. Check them out HERE
➡️ Great for: Preschoolers and elementary school kids who love bold, playful styles.
5. LL Bean
Why we love it:
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Built to last
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Excellent ergonomic support
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Water-resistant options
LL Bean’s backpacks are legendary for a reason. They’re not the cheapest, but they can survive just about anything a school year throws at them—rain, rough use, overflowing books, you name it. Many come with padded straps and extra compartments that older kids (and their backs) will appreciate. Check them out HERE
➡️ Bonus: They often hold up well enough to be used for two or more years.
6. Kohl’s
Why we love it:
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Frequent sales and Kohl’s Cash
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Name brands like Nike, Adidas, and Jansport
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In-store and online options
Now, Kohl’s is a great middle-ground store for parents who want quality brands without full-price sticker shock. You can regularly find solid, name-brand backpacks for under $30 when stacked with coupons or promotions. Check them out HERE
➡️ Tip: Sign up for their emails to get 15% off your first purchase.
Why we love it:
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Stylish, timeless designs
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Durable materials and sturdy construction
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Padded straps for all-day comfort
Herschel backpacks are a favorite for a reason. With their sleek look and high-quality build, they’re perfect for older kids and teens who want something that feels a little more grown-up without compromising on function. The interiors are spacious and often include a laptop sleeve, making them a solid pick for school or extracurriculars. Check them out HERE
➡️ Bonus: Herschel bags are known to last for years, making them a smart investment—even better when you can snag one on sale!
Read more: Back-to-School Shopping: 10 Smart Ways to Save on Essentials
Shop Kids Backpacks: The Guide
Meanwhile backpacks aren’t just another school supply, they’re an everyday essential that need to keep up with your kids.Whether they’re hauling books, lunchboxes, sports gear, or a favorite stuffed animal, a good backpack makes all the difference. The right one should be functional, comfortable, and durable enough to survive the school year (and maybe even the next!). And let’s be honest—bonus points if it’s cute or cool enough that they actually want to wear it. To help you find the best options without overspending, I rounded up six top-rated backpacks kids love—and where to snag them for less.
🎒 1. Pottery Barn Kids Mackenzie Backpack
Why it’s great: Durable, water-resistant, and available in tons of fun prints. Comes in multiple sizes for different ages.
Best deal:
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Where to shop: Pottery Barn Kids (look for seasonal sales)
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Tip: Sign up for their newsletter to get a welcome discount + check the Clearance section.
🎒 2. State Bags Kane Kids Backpack
Why it’s great: Stylish, socially-conscious brand that donates a backpack for every one sold. Padded straps + laptop sleeve.
Best deal:
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Where to shop: Amazon often carries them at a discount
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Tip: Try Poshmark or Kidizen for gently used versions under $40.
🎒 3. L.L. Bean Original Book Pack
Why it’s great: Built like a tank. Water-resistant, roomy, and backed by LL Bean’s strong guarantee.
Best deal:
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Where to shop: LLBean.com
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Tip: Shop during their Back-to-School Sale and use a store promo code (often 10–15% off).
🎒 4. JanSport SuperBreak Backpack
Why it’s great: Lightweight, iconic, and long-lasting. Great for older kids and tweens.
Best deal:
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Where to shop: Currently cheaper on Amazon. But you can also check Target or Walmart for deals.
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Tip: Watch for Back-to-School bundles or lightning deals.
🎒 5. Skip Hop Zoo Little Kid Backpack
Why it’s great: Adorable animal designs, perfect size for preschoolers and kindergarteners. God are these bags cute!
Best deal:
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Where to shop: Amazon for the entire collection.
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Tip: Sign up for retailer rewards programs or use 20% off coupons.
🎒 6. Adidas Classic 3S or Excel Kids Backpack
Why it’s great: Sleek sporty style, padded laptop sleeve, and water-resistant base. Ideal for active kids or sports days.
Best deal:
✅ Want to make it even easier? While you shop kids backpacks, also take a look for bundles that include lunch bags, pencil cases, or even matching water bottles. There might be a great deal there.
And hey, if your kid is anything like mine, picking out a backpack might be the most exciting part of going back to school. So lean into the fun (and maybe sneak in a little online shopping while they’re asleep).
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With love and financial empowerment,
E
*I only endorse things I have personally used or come highly recommended by friends and family. If you grab anything I mention using my referral links, I may get a small commission. However, there’s no extra cost to you. Please read my disclosure for more info.*
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